Introduction

Lifestyle Finland helps Finnish lifestyle brands explore sales opportunities in Asian and European consumer markets.

Target
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Target

Lifestyle Finland services are for Finnish lifestyle consumer goods companies (including fashion, design, home deco, furniture, children’s products, beauty and personal care) that wish to enter or accelerate their sales in South Korea, China or Japan. We target lifestyle companies with existing sales in their main market (and preferably some international sales) who are ready to expand to Asia.
 
Lifestyle Finland includes some targeted activities for Finnish industrial design and service design companies
 

Service
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Service

This program is focused on commercial go-to-market activities, such as:

  • B2B Matchmaking
  • Meet the buyer activities
  • Delegation trips
  • Media & stakeholder activities
  • Fair participation

It also includes:

  • Retail tours
  • Fact finding
  • Coaching & workshops
Should I join?
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Should I join?

Lifestyle Finland  is a program for lifestyle companies that wish to enter or accelerate their growth in Asian and European markets. Member companies should have existing sales in their main market(s), as well as existing international sales or an existing strategy for internationalization.

Download member agreement to join

Activity calendar, Oct-Dec 2016
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ACTIVITY CALENDAR 2017

JANUARY

  • 24.-27.1. Fashion buyer visits (Japan), Helsinki

FEBRUARY

  • 14.2. Design association & furniture design companies from South China, Helsinki
  • 13.-17.2. Fashion collaboration and lifestyle buyer visits (China), Helsinki
  • 28.-3.3. Design buyer visit (Korea), Helsinki

MARCH

  • 9.3. Design Werck kickoff, Copenhagen, Denmark
  • 8.-9.3. Fashion buyer visit, Japan

APRIL

  • 3.-4.4. Fashion from Finland, Tokyo, Japan
  • 5.-7.4. Toyoshima showroom,  Tokyo, Japan, (campaign for selected brands)
  • 19.-21.4. Finland Lifestyle & Design Fair, Seoul, Korea

MAY

  • 15.-17.5. Fashion Helsinki, Helsinki

JUNE

  • 1.-3.6. 3daysofdesign, Design Werck, Copenhagen, DK
  • 7.6. Meet The Online Buyers, London, UK
  • 14.-16.6. Interior Lifestyle Tokyo ILT, Tokyo, Japan

AUGUST

  • 9.-11.8. CIFF, Meet the buyers, Copenhagen, DK

SEPTEMBER

  • 13.-17.9. Interior/lifestyle buyer visits (China/Japan/Korea) Habitare, Helsinki
  • September, dates TBC Fashion from Finland, Tokyo, Japan
  • September, dates TBC Fashion buyer visits (Japan, Korea), Helsinki
  • September, dates TBC, Fact Finding Trip, Germany

OCTOBER

  • October, dates TBC, Meet The Buyers
  • Design Werck, Copenhagen, DK
  • October, dates TBCJoint Nordic Lifestyle retail campaign, Seoul, Korea
  • October, dates TBC, Matchmaking event, Shanghai, China

NOVEMBER

  • 3.11. Finland100 pop-up, Embassy of Finland, Tokyo, Japan
  • 20.-22.11.2017, IFFT Interior Lifestyle Living, Tokyo, Japan

DECEMBER

  • December, dates TBC, Finland Lifestyle & Design Fair, Seoul, Korea
  • December, date TBC, Member meeting, 2017 wrap-up, Helsinki

 

Interested in one or more of these events? For more information, please contact:

 
Sami Häikiö (Fi/Eng)
Finpro, Program Manager
+358 505 762 245
sami.haikio(at)finpro.fi

For more information, please contact us:

Irma Patala
Finpro, Head of Industry, Creative
+358 40 526 8682
Irma.Patala(at)finpro.fi

Sami Häikiö (Fi/Eng)
Finpro, Program Manager
+358 505 762 245
sami.haikio(at)finpro.fi

Leena Arvonen(Fi/Eng)
Finpro, Senior Advisor
+358 40 3433343
leena.arvonen(at)finpro.fi

Kukka-Maaria Hietamies (Fi/Eng)
Finpro, Program Coordinator
+358 50 407 3048
kukka-maaria.hietamies(at)finpro.fi

Program companies
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