In creative industries one of the main questions is entrepreneur needs to ask himself is: Do I want this to become a succesful business or do I only want to pursue my artistic dream? These two alternatives are not necessarily in contradiction with each other, but developing a sound business requires business-based goals and decisions. And if being a business person is not your personal goal, but you want to seriously develop and grow your business, find a business partner to your team.
You need to decide what kind of customers and projects you are after. Are they the ones that add to your knowledge base, get you good references, bring in maximum profitability or are fun to work with?
Succesful companies focus on what they are good at, and they listen with a very sharp ear what their customers have to say – already in the concept development phase. It is impossible to focus on everything, especially when you get out from Finland to bigger markets. The maturity of any strategy can be seen in the ability to let things out and to focus, not in the capacity add everything in. Listen to your customers to narrow your focus.